The business mentoring market is experiencing an expansion phase in Brazil, driven by digitalization, the increase in entrepreneurship and the search for strategic guidance for growing companies.
Despite progress, the segment is still marked by low standardization, lack of institutional certification, dependence on the mentors’ personal brand and little formal governance, which creates information asymmetry and insecurity for those who hire these services.
It is in this scenario that Mentor Capital Group (MCG) emerges, a holding company created by Janguiê Diniz to function as a private institutional infrastructure for the sector.
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